As you think about the people who experience your brand, think about all the people—those inside and outside your company. Creating a truly coherent brand experience for everyone not only maintains your integrity—it also provides a competitive edge and a meaningful contribution to the world.
Discipline isn’t about overpowering will by sheer force; that’s unsustainable. It’s about thoughtfully designing habits that can ultimately run on autopilot so you can save your finite self-discipline for other tasks.
